River Forest, Ill. – The Dominican University Department of Athletics is proud to introduce a new chapter in brand identity.
As our university celebrates its 100th anniversary in River Forest, it's time for a new chapter. Dominican's revitalized athletic brand pays homage to our university's storied history while also showcasing our bright future through a fresh, distinctive design.
The new version of Dominican's iconic Star integrates the university's colors and symbolizes the connectivity of our community and the teamwork that has always been a hallmark of Dominican Athletics. Together, the refreshed brand thoughtfully combines design elements to create a new look and positive momentum moving forward.
"As Dominican University celebrates its centennial in River Forest, now is a great time to bring the Stars and wider university brands closer together—and strengthen both in the process," said
Erick Baumann, Assistant Vice President for Athletics and Head Men's Soccer Coach. "We engaged an experienced outside firm to assist in the process, led by a diverse committee of student-athletes and university stakeholders, and we are confident these updates will bring new energy and excitement to the entire DU community."
The next era of Dominican University Athletics has officially arrived. The new brand can be seen around campus this fall, including on the newly renovated gym floor and team apparel, with plans for a two-year rollout across athletic programs.